Key results
566
leads generated
225
webinar attendees
38%
attendee conversion rate
36 minutes
average webinar view time
48,600+
ad impressions
328,000+
professionals reached through email
Overview
In the face of an urgent global push toward net-zero emissions, AVEVA recognised the critical need to spotlight the transformative impact of technology in fostering sustainable, digital, and connected plants. Their mission was not only to raise awareness about these advancements but also to underscore the latest trends and shifts within the capital projects market. By highlighting how digital capital projects can catalyse innovation and significantly enhance efficiency, AVEVA aimed to position itself at the forefront of this transformative wave.
Our solution
To achieve these goals, the Energy Connects team orchestrated a comprehensive and highly targeted live webinar campaign. This strategy was meticulously designed to reach energy professionals in alignment with AVEVA's specific targeting parameters. A multifaceted approach was employed, leveraging the following channels to maximize outreach and lead generation:
- Email marketing campaign: a strategically crafted email campaign aimed at a targeted audience, designed to captivate and convert
- Social media campaigns: utilising both organic and paid efforts to expand reach and engage with a wider audience on platforms frequented by industry professionals
- Dedicated landing page: a bespoke landing page on Energy Connects, serving as the central hub for webinar registration and information dissemination
Results
The outcomes underscored the effectiveness of a well-executed webinar marketing campaign. Here's a closer look at the results:
- 566 leads generated: the campaign successfully captured 566 high-quality leads, illustrating the strong interest and engagement within the target audience
- 225 webinar attendees: a significant number of professionals attended the live webinar, eager to learn about AVEVA's innovations
- 38% attendee conversion rate: the impressive conversion rate of registrants to attendees highlights the compelling nature of the content and the effectiveness of the outreach strategy
- 36 minutes average webinar view time: attendees were highly engaged, spending an average of 36 minutes immersed in the webinar, indicating the relevance and value of the information presented
- 48,600+ campaign impressions: the campaign generated substantial visibility, with more than 40,000 impressions across various channels
- 328,000+ professionals reached through email: the email marketing effort alone reached over 328,000 professionals, significantly amplifying AVEVA's message and driving interest in the webinar
This initiative not only served as a powerful lead generation tool for AVEVA but also effectively communicated their pioneering efforts in building sustainable, digital, and connected plants. By leveraging a blend of digital marketing tactics, AVEVA was able to engage with their key audience, showcase their innovative solutions, and underscore their leadership in the capital projects market.
Get in touch with us to find out how we can help you create compelling content that creates genuine engagement and cuts through the noise.
