Key results
48,600+
total traffic
03:34
average time on page
60,000+
professionals reached through email
335,200+
ad impressions
16,400+
ad clicks
Overview
DLO Energy Resources Group, a black female-owned renewable energy developer and strategic investor, is dedicated to developing, constructing, and operating utility-scale renewable energy projects. Linda Mabhena-Olagunju, the Founder and CEO, stands out as one of the most influential women in Africa, having been featured on Oprah Winfrey’s Power List and the cover of Forbes Africa. In her address at the World Utilities Congress 2023, Linda aimed to raise awareness about the critical importance of renewable energy for Africa, advocating for a future where the continent relies solely on clean energy sources.
Our solution
To amplify Linda's message and highlight the growth potential of the African renewables market, the Energy Connects team orchestrated a strategic marketing campaign centered around a video interview with Linda, conducted prior to her participation at the World Utilities Congress. This interview allowed her to underscore key points she would discuss during her session. The campaign employed multiple channels to maximize reach and impact:
- Spotlight feature on homepage: Linda's video interview was prominently featured on the Energy Connects homepage, ensuring high visibility
- Email marketing: a targeted email campaign was designed to reach a broad audience of industry professionals
- Paid digital marketing: paid advertisements were strategically placed to drive traffic and engagement
- Social media marketing: both organic and paid social media efforts were utilised to extend the campaign's reach and engagement
Results
The campaign achieved remarkable success in promoting the African renewables sector and engaging DLO's target audience. Key metrics include:
- 48,000+ total traffic: demonstrating high interest and engagement with the interview
- 03:34 average page dwell time: indicating strong content relevance and visitor engagement
- 60,000+ email marketing reach: expanding the campaign’s impact through the Energy Connects newsletter
- 335,000+ ad impressions: enhancing visibility for DLO Energy Resources Group through extensive digital marketing efforts
- 16,400 ad clicks: reflecting significant audience engagement with the campaign's advertisements
Through this initiative, DLO Energy Resources Group effectively raised awareness about renewable energy's vital role in Africa's future. The strategic use of diverse marketing channels ensured Linda's message reached a wide audience, reinforcing her leadership in the sector and positioning DLO as a key player in the continent's energy transition.
Get in touch with us to find out how we can help you create compelling content that creates genuine engagement and cuts through the noise.
