Key results
92,000+
total traffic
4.9 million+
ad impressions
1.4 million+
professionals reached through email
200,000+
ad clicks
02:45
average time on page
5,000+
organic social media reach
Overview
Gastech is the world’s leading forum dedicated to delivering a more sustainable energy future, attracting over 50,000 attendees energy professionals from across the globe. Ahead of the 2023 edition, Elliott Group sought to showcase its leadership in the global energy transition and its commitment to driving growth within the industry. With a focus on sustainability and innovation, Elliott Group aimed to communicate its strategic vision and reinforce its position as a leader in the energy ecosystem.
Our solution
To effectively amplify Elliott Group's message and position them as thought leaders at Gastech, we executed a multi-channel campaign that included:
- Spotlight Feature on Homepage: the thought leadership article was prominently featured on the Energy Connects homepage, ensuring high visibility and engagement from a wide audience
- Thought leadership article: published before Gastech, the article featured Nobu Miyaki, CEO of Elliott Group, who detailed the company's strategic plans and its role in the energy transition
- Adverts and editorials in Gastech Show Dailies: targeted adverts and editorials were placed in the Gastech Show Dailies over the four-day event, ensuring high visibility among attendees during the event
- Newsletter banner: a strategic banner in Energy Connects' newsletter reached a broad audience of energy professionals
- Email campaign: email campaigns were launched during the four-day event to promote the Gastech Show Dailies, which also highlighted Elliott Group’s thought leadership piece
- Social media marketing: both organic and paid social media campaigns were used to further amplify the article's reach and engage with a broader audience within the global energy community
Results
The multi-channel campaign successfully elevated Elliott Group’s visibility and positioned them as a thought leader at Gastech, driving significant engagement across various platforms. Here’s a summary of the outcomes:
- The thought leadership article garnered 92,000+ pageviews, reflecting strong interest and engagement from the global energy community
- The digital advertising efforts resulted in 4.9 million+ ad impressions and 200,000+ ad clicks, significantly boosting Elliott Group’s visibility during the event
- The Gastech Show Dailies email campaign reached 1.4 million+ energy professionals, further amplifying the impact of Elliott Group’s message
- The newsletter banner extended the campaign’s reach, connecting with an additional 49,000+ professionals in the energy sector
This comprehensive approach ensured that Elliott Group’s visionary path toward sustainable growth was effectively communicated to a broad and engaged audience, reinforcing their leadership position in the energy transition.
Get in touch with us to find out how we can help you create compelling content that creates genuine engagement and cuts through the noise.
