Key results
8,500+
total traffic
03:12
average time on page
31,100+
professionals reached through email
110,300+
ad impressions
2,500+
ad clicks
4,000+
organic social media reach
Overview
Emerson, a global leader in automation solutions, aimed to spotlight their ambitious sustainability framework targeting net zero greenhouse gas emissions across their value chain by 2045. Recognising the growing importance of sustainability in the industry, Emerson sought to position themselves as a pioneer in environmental responsibility and innovation.
Objectives:
- Raise awareness: to inform industry stakeholders about Emerson’s comprehensive sustainability framework
- Engage key audiences: to engage senior business leaders, policymakers, and industry professionals
- Reinforce leadership: to establish Emerson as a leader in sustainability and innovation
Our solution
The Energy Connects team devised a strategic video and digital campaign to highlight Emerson’s net zero initiatives, focusing on their participation at the Energy Connects Studio during EGYPES 2023. The campaign was designed to maximise reach and engagement through a multifaceted approach:
- Spotlight feature on homepage: Emerson’s sustainability initiatives were prominently featured on the Energy Connects homepage
- Social media marketing: comprehensive organic and paid social media campaigns were launched to amplify Emerson’s message
- Paid digital marketing: targeted digital ads were placed to drive traffic and raise awareness
- Inclusion in bi-weekly Energy Connects newsletter: Emerson’s video and article were featured in the newsletter, distributed to a wide audience of industry professionals
Results
The campaign yielded remarkable results, resonating well with the Energy Connects audience and generating substantial engagement:
- Pageviews: the spotlight feature on the homepage indicated significant interest from visitors
- Average time on page: visitors spent considerable time on the page, reflecting high engagement with the content
- Professionals reached: the newsletter featuring Emerson’s content reached a large number of industry professionals, extending the campaign’s impact
- Ad impressions: the paid digital marketing efforts significantly enhanced visibility
- Ad clicks: the ads demonstrated effective engagement from the target audience
- Organic social media reach: the social media campaign further extended the campaign's reach, achieving broad organic reach
The campaign successfully elevated awareness about Emerson’s commitment to sustainability and their roadmap to achieving net zero emissions. By leveraging a strategic mix of digital marketing channels, Emerson effectively communicated their environmental initiatives to a global audience, reinforcing their leadership in sustainability.
Get in touch with us to find out how we can help you create compelling content that creates genuine engagement and cuts through the noise.
