Key results
76,000+
total traffic
1.8 million+
ad impressions
80,000+
ad clicks
60,000+
professionals reached through email
02:45
average time on page
7,000+
organic social media reach
Overview
As India solidifies its position as a global leader in the energy sector, Essar Oil & Gas Exploration and Production sought to highlight its pivotal role in driving India’s energy transformation. With a focus on innovation, diversification, and strategic partnerships, Essar aimed to communicate its vision for a robust and sustainable energy future in India.
Our solution
To effectively showcase Essar’s leadership and vision, we implemented a comprehensive, multi-channel campaign:
- Spotlight feature on homepage: the exclusive interview with Pankaj Kalra, CEO of Essar Oil & Gas Exploration and Production Ltd, was prominently featured on the Energy Connects homepage to ensure maximum visibility and engagement
- Paid digital marketing: a robust paid digital marketing campaign was executed to further amplify the reach of the interview, targeting key stakeholders in the global energy community
- Social media marketing: both organic and paid social media efforts were employed to promote the interview, ensuring widespread reach and engagement across various platforms
Results
The multi-channel approach effectively positioned Essar at the forefront of India Energy Week 2024, driving significant engagement and visibility. Here’s an overview of the impact:
- The interview captured the attention of 76,000+ viewers, showcasing strong engagement with Essar’s content
- The digital advertising campaign achieved 1.8 million+ ad impressions and 80,000+ clicks, substantially increasing Essar’s exposure during and after the event
- The targeted email campaign reached over 60,000 energy professionals, effectively spreading Essar's key messages across the industry
- The organic social media outreach further extended the campaign’s influence, engaging an additional 7,000+ professionals within the energy community
This strategic execution ensured that Essar’s role in shaping India’s energy future was clearly communicated, establishing a strong connection with a diverse and engaged audience.
Get in touch with us to find out how we can help you create compelling content that creates genuine engagement and cuts through the noise.
