Key results
46,900+
total traffic
03:19
average time on page
60,000+
professionals reached through email
104,800+
ad impressions
3,200+
ad clicks
Overview
Microsoft aimed to highlight how its cutting-edge technology is driving the energy transition and meeting the growing demand from energy companies for advanced digital solutions. By showcasing their innovations, Microsoft sought to demonstrate their pivotal role in enabling a more sustainable and efficient energy future.
Our solution
To amplify Microsoft’s message and showcase their technological advancements, we leveraged the Energy Connects Studio during the Global Energy Show 2023. This platform convenes top energy industry leaders and ministers to discuss the latest trends and future outlooks. The campaign utilised several strategic channels to maximise reach and engagement:
- Spotlight feature on homepage: a video interview with Microsoft was prominently featured on the Energy Connects homepage, ensuring high visibility
- Email marketing: a targeted email campaign was crafted to reach a broad audience of energy professionals
- Paid digital marketing: paid ads were strategically placed to drive reach and engagement
- Social media marketing: both organic and paid social media efforts were employed to extend the campaign’s reach and engagement
Results
The campaign successfully raised awareness about Microsoft's contributions to the energy sector and their role in driving digital transformation. Here’s a detailed look at the outcomes:
- The spotlight feature on the homepage attracted substantial interest and engagement, evidenced by nearly 47,000 pageviews
- Visitors engaged deeply with the content, spending an average of 3 minutes on the page
- The email marketing campaign significantly broadened the campaign’s impact by reaching more than 60,000 professionals
- The paid digital marketing efforts enhanced Microsoft's visibility, generating over 104,000 ad impressions
- The ads demonstrated effective engagement from the target audience, attracting more than 3,000 clicks
This initiative not only elevated awareness of Microsoft's innovative technologies in the energy sector but also informed the global energy community of their significant efforts in combating climate change and advancing toward a net-zero future. By leveraging a strategic mix of digital marketing channels, Microsoft effectively communicated their leadership in digital transformation and their commitment to sustainability.
Get in touch with us to find out how we can help you create compelling content that creates genuine engagement and cuts through the noise.
