Key results
124,000+
total traffic
03:32
average time on page
60,000+
professionals reached through email
7.5 million+
ad impressions
237,100+
ad clicks
Overview
The National Marine Dredging Company (NMDC), originally founded as a dredging division of Abu Dhabi National Oil Company, has built a reputation for delivering flexible, cost-effective, and timely solutions for their clients. NMDC sought to raise awareness about their major project awards and spotlight their expansion ambitions in Egypt's marine and energy sectors. The company aimed to highlight these milestones at the Egypt Petroleum Show (EGYPES) 2023.
Our solution
To effectively communicate NMDC's success and growth, we team utilised the Energy Connects Studio during EGYPES 2023. This platform brings together prominent industry leaders such as HE Haitham Al Ghais, Secretary General of OPEC, and Joe McMonigle, Secretary General of the International Energy Forum (IEF). The marketing campaign was designed to maximise visibility and engagement through several channels:
- Spotlight feature on homepage: the video interview was prominently displayed on the homepage of Energy Connects, ensuring maximum visibility
- Email marketing: targeted email campaigns were used to reach a broad audience of industry professionals
- Paid digital marketing: paid ads were strategically placed to drive reach and engagement
- Social media marketing: both organic and paid social media efforts were employed to amplify the campaign's reach
Results
The results of this comprehensive campaign were exceptional, demonstrating the power of a well-coordinated marketing strategy in driving awareness and engagement. Here’s a detailed look at the outcomes:
- Pageviews: the interview garnered over 124,000 pageviews, reflecting significant interest and engagement
- Average time on page: visitors spent an average of 3 minutes on the page, indicating a high level of interest in the content
- Professionals reached through email: the email marketing campaign reached more than 60,000 professionals, broadening the campaign's impact
- Ad impressions: the paid digital marketing efforts generated over 7.5 million ad impressions, significantly enhancing NMDC’s visibility
- Ad clicks: the ads attracted more 237,000 clicks, demonstrating strong engagement from the target audience
This initiative effectively highlighted NMDC's project awards and expansion plans, positioning the company as a key player in the marine and energy sectors. By employing a strategic mix of digital marketing channels, NMDC successfully communicated their achievements, growth and leadership in the industry.
Get in touch with us to find out how we can help you create compelling content that creates genuine engagement and cuts through the noise.
