Key results
14,000+
total traffic
2.1 million+
ad impressions
2 million+
professionals reached through email
63,000+
ad clicks
00:55
average time on page
8,000+
organic social media reach
Overview
Building on its 40-year legacy of energy leadership, ADIPEC serves as a global platform that unites energy professionals, nations, and industries to drive collaborative action towards sustainable energy solutions. In this dynamic setting, Rockwell Automation aimed to showcase how it is evolving to meet the demands of the ever-changing energy industry. With a focus on innovation and strategic partnerships, Rockwell Automation sought to highlight its role in shaping the future of automation within the energy sector.
Our solution
To effectively elevate Rockwell Automation’s message, we developed a comprehensive campaign that leveraged both video content and editorial coverage:
- Studio interview: an exclusive studio interview was conducted during ADIPEC 2024, with Sebastien Guru, Global Industry VP for Process Industries at Rockwell Automation, and Rajesh Puri, Vice President of Sales at Sensia Global. They explored how Rockwell Automation is evolving to address the changing needs of the energy industry with a key focus on the role of partnerships
- Editorials in ADIPEC Show Dailies: strategic editorials were placed in the ADIPEC Show Dailies, reaching a broad audience of event attendees and reinforcing the messages conveyed in the interview
- Paid digital marketing: to ensure maximum visibility, paid digital marketing campaigns were implemented for both the studio interview and the ADIPEC Show Dailies editorials, driving targeted traffic and engagement
- Social media marketing: both an organic and paid social media campaign was launched, promoting the interview and related content across various platforms to further extend the reach and engagement
- Email campaigns: the interview and related content were promoted through a targeted email campaign, reaching a large audience of energy professionals during and after the event
Results
The multi-channel campaign effectively positioned Rockwell Automation as a leader in the energy sector, driving significant engagement across various platforms. Here’s a breakdown of the outcomes:
- The studio interview attracted 14,300+ pageviews, with visitors engaging with the content and exploring Rockwell Automation's insights
- The digital advertising efforts generated 2.1 million+ ad impressions and 63,700+ ad clicks, significantly boosting visibility and interaction with the content
- The email campaign reached 2 million+ energy professionals, amplifying the impact of the interview and associated messages
- The organic social media campaign extended the campaign’s reach, connecting with an additional 8,600+ professionals in the global energy community
This case study underscores the effectiveness of a multi-channel approach in amplifying key messages and driving engagement within the global energy community. By leveraging a mix of video content, editorial coverage, and targeted digital marketing, Rockwell Automation was able to demonstrate its evolving role in the energy industry and solidify its leadership position.
Get in touch with us to find out how we can help you create compelling content that creates genuine engagement and cuts through the noise.
