Key results
23,700+
total traffic
02:53
average time on page
1.1 million+
ad impressions
124,200+
professionals reached through email
3,800+
business leaders reached dedicated email campaign
3,200+
ad clicks
Overview
Siemens Industry Software aimed to significantly enhance awareness and drive downloads for their latest eBook, "From Digital Twin to Digital Lifecycle Excellence." This eBook is a comprehensive guide that explores the transformative potential of digital twin technology and its applications throughout the entire lifecycle of industrial processes.
We conducted extensive research to identify and understand the most relevant audience for this campaign. The target audience included global C-suite executives, engineers, operations managers, and manufacturing managers within the energy sector. These professionals were selected based on their influential roles in driving innovation and digital transformation within their organisations. By leveraging Siemens' own insights and our experience, we ensured that the campaign reached key decision-makers and influencers who would greatly benefit from Siemens’ expertise and solutions.
Our solution
To meet Siemens Industry Software's objectives, the Energy Connects team developed a comprehensive digital and content marketing strategy. This multi-channel approach ensured maximum visibility and engagement for the eBook, utilizing the following channels:
- Dedicated email marketing campaign: targeted emails sent to a curated list of industry professionals
- Inclusions in the bi-weekly Energy Connects newsletter: featuring the eBook in newsletters distributed to our subscribers
- Leaderboard banner on Energy Connects: high-visibility banners displayed across the website
- Spotlight feature on the homepage: prominently displaying the eBook on the homepage
- Social media marketing: utilising both organic and paid campaigns to engage with a broader audience on various social media platforms
- Paid digital marketing: strategically placed ads to drive traffic and downloads
Results
The campaign was a resounding success, achieving significant engagement and demonstrating the content's strong resonance with the Energy Connects audience. Siemens Industry Software was so impressed with the results that they booked additional campaigns with us. Key metrics from the campaign include:
The eBook campaign generated around 24,000 pageviews, indicating high interest and engagement from the target audience. Visitors spent an average of 2 minutes on the page, reflecting the content’s relevance and appeal. The eBook was featured in newsletters distributed to more than 124,000 professionals, broadening the campaign’s impact significantly.
The targeted email campaign reached key decision-makers and influencers, effectively contacting 3,800+ business leaders. The paid digital marketing efforts significantly enhanced visibility, generating more than 1.1 million ad impressions and 3,000+ clicks, demonstrating strong engagement from the target audience.
This initiative not only boosted awareness and downloads of Siemens Industry Software’s eBook but also underscored their leadership in digital transformation within the energy sector. By leveraging a strategic mix of digital marketing channels, Siemens effectively communicated their vision and expertise to a global audience, reinforcing their industry influence.
Get in touch with us to find out how we can help you create compelling content that creates genuine engagement and cuts through the noise.
