Key results
639
leads generated
280
webinar attendees
44%
attendee conversion rate
44 minutes
average webinar view time
42,000+
ad impressions
220,700+
professionals reached through email
Overview
In an era where the energy industry is collectively striving for innovative solutions to achieve a carbon-neutral future while managing rising energy demands, enhancing energy efficiency in current operations is crucial for owners and operators. Siemens Digital Industries Software recognised this challenge and aimed to generate leads and elevate awareness about their cutting-edge simulation and digital twin test solutions. These tools are designed to drive sustainable, energy-efficient, and profitable operations, positioning Siemens as a leader in the energy transition.
Our solution
To help Siemens achieve their objectives, we developed a comprehensive webinar strategy focused on generating qualified leads and increasing awareness of Siemens' latest innovations. The campaign employed a multi-channel approach to ensure maximum reach and engagement:
- Email marketing campaign: a targeted email campaign aimed to captivate and convert a specific audience within the energy sector
- Social media marketing: both organic and paid campaigns were leveraged to extend the reach and engage industry professionals on various social media platforms
- Dedicated landing page: a bespoke landing page on Energy Connects served as the central hub for webinar registrations
Results
The strategic initiative yielded outstanding results, showcasing the effectiveness of a well-executed digital marketing campaign in driving lead generation and brand awareness. Here’s a detailed look at the outcomes:
- 42,200+ campaign impressions: the campaign achieved substantial visibility with over 42,000 impressions across various channels, amplifying Siemens' message
- 220,700+ professionals reached through email: the email marketing effort successfully reached over 220,000 professionals, significantly broadening the campaign's impact
- 639 leads generated: the campaign captured 639 high-quality leads, demonstrating strong interest and engagement from the target audience
- 280 webinar attendees: a substantial number of professionals attended the live webinar, eager to explore Siemens' innovative solutions
- 44% attendee conversion rate: the impressive conversion rate of registrants to attendees underscores the compelling nature of the content and the efficacy of the outreach strategy
- 44 minutes average webinar view time: attendees were highly engaged, spending an average of 44 minutes immersed in the webinar, indicating the relevance and value of the information presented
This initiative not only showcased Siemens' innovative solutions for driving energy efficiency and sustainability but also served as a powerful lead generation tool. By leveraging a strategic blend of digital marketing tactics, Siemens effectively engaged with their key audience, highlighted their groundbreaking strategies, and affirmed their leadership in the energy sector.
Get in touch with us to find out how we can help you create compelling content that creates genuine engagement and cuts through the noise.
