Key results
36,000+
total traffic
1.2 million+
ad impressions
99,000+
professionals reached through email
42,000+
ad clicks
02:51
average time on page
6,000+
organic social media reach
Overview
At the heart of Egypt’s dynamic and rapidly growing energy sector, EGYPES (Egypt Energy Show) is a key event that attracts more than 47,000 energy stakeholders from across the entire energy value chain. Wintershall Dea, a prominent player in the region, celebrated its 50-year partnership with Egypt. To mark this significant milestone, they sought to not only reflect on its achievements but also to reinforce its role in the energy transition, particularly around carbon capture and storage (CCS) projects in the MENA region.
Our solution
To effectively capture and amplify Wintershall Dea’s message, we executed a comprehensive, multi-phase campaign around the live studio interview during EGYPES 2024. The campaign was designed to build anticipation, engage the audience, and maximise post-event visibility:
- Pre-marketing campaigns: in the lead-up to the live interview, we launched targeted social media campaigns to generate buzz and interest. Additionally, a countdown timer was prominently displayed on the homepage of the website, creating a sense of urgency and anticipation among our audience
- Spotlight feature on homepage: The interview was prominently displayed on the Energy Connects homepage, ensuring maximum visibility during and after the live interview
- Targeted email campaign: we executed a series of pre-live emails to build excitement and encourage attendance, followed by post-live emails to recap the interview and highlight key takeaways
- Paid digital marketing: high-visibility advertisements were strategically placed across various platforms to drive traffic to the interview
- Social media engagement: both organic and paid social media activities were employed to extend the campaign's engagement and visibility
Results
The campaign effectively highlighted Wintershall Dea's achievements and their forward-looking role in the energy transition. Here’s a summary of the outcomes:
- The interview generated significant interest, attracting 36,000+ pageviews
- Visitors spent an average of 2 minutes on the page, indicating strong engagement with the content
- The digital marketing efforts generated an impressive 1.2 million+ ad impressions and 42,000+ clicks, significantly boosting visibility
- The email campaign effectively reached 99,700+ energy professionals, broadening the impact of the message
This initiative successfully celebrated Wintershall Dea's 50-year legacy in Egypt while showcasing its ongoing commitment to the energy transition. Through a strategic mix of digital marketing channels, the case study illustrates how targeted efforts can amplify key messages, driving awareness, engagement, and influence within the energy sector.
Get in touch with us to find out how we can help you create compelling content that creates genuine engagement and cuts through the noise.
