Samsung Engineering rebrands as Samsung E&A to take a leap into the future

Samsung Engineering, a world leading engineering solutions and project management company, announced on Thursday that it will officially change its name to 'Samsung E&A'. The company’s name change to Samsung E&A Co., Ltd. was confirmed during the 57’s general shareholders' meeting on Thursday, where the change of articles of incorporation were passed. SAMSUNG E&A plans to reveal the new corporate identity (CI) in April, the company said in a statement.

“Drawing on the unique heritage the company has built over 54 years, SAMSUNG E&A moves toward becoming a century-long company. SAMSUNG E&A embodies our vision and new identity for long-term success, as well as our values and commitment to future business expansion and innovation in business operations,” it said.

According to Samsung E&A, the ‘E’ stands for ‘Engineers,’ and it represents the company’s strong asset in engineering technology but also its employees, the ‘enablers’ of the business, who will expand its future business value chain to the energy and environmental sectors and create a sustainable Earth and ecological future with a focus on innovation.

The ‘A’ signifies ‘Ahead’, embodying the values and determination as a first mover in the history of the Korean engineering industry, consistently at the forefront of change, and pioneering the future with a differentiated innovative execution.

“Starting from this year, Samsung E&A will take a leap forward to become a century-long company,” Hong Namkoong, President and CEO of Samsung E&A, said in his address at the general shareholders' meeting.

“Samsung E&A with its new name, will further strengthen innovation processes and focus on preparing for the future by constantly implementing industry leading changes in preparation for the energy transition era,” he added.

The company explained that in the process of planning the future, including declaring the vision and establishing mid- to long-term strategies last year, it agreed that a new mission was needed that reflected the changed business environment and future scalability and decided to pursue this change of name.

Through this, Samsung E&A is securing differentiated competitiveness by upgrading its execution system based on innovative technology, while accelerating its business development and securing preemptive technologies in the hydrogen and carbon neutral fields in the era of energy transition, it said.

Last year, Samsung E&A announced a new vision to become a company “Enabling a Sustainable Future Ahead”, and to achieve this, it established three policies – differentiated performance patterns, solving social challenges with technology, and an organisational culture of respect, empathy, and communication.

Through this, the company is securing differentiated competitiveness by upgrading its execution system based on innovative technology, while accelerating its business development and securing preemptive technologies in the hydrogen and carbon neutral fields in the era of energy transition.

Samsung Engineering started as Korea Engineering, Korea's first engineering company, in 1970, was acquired by Samsung Group in 1978, and was renamed to Samsung Engineering in 1991. The change in name to Samsung E&A comes after 33 years.